‘N’ is for ……..
Except when you’ve got a cold – and then it’s
‘D’ for Dottinghamshire.
The hip, go-getting County Council of Nottinghamshire have revamped, made over and rebranded their homeland. Robin Hood has been outlawed – he’s old hat. Apparently, they reckon they’re going to rival Barcelona and Dublin in the weekend break market. Cool café culture comes to the murky banks of the River Trent.
They’ve joined the current vogue for shortening everything, txt style. They’ve followed in the steps of NY, FCUK, GSOH and FSH - and gone all minimal. ‘Nottinghamshire’ was passé, old fashioned and boring. But not any more. The ‘Ottinghamshire’ part of Nottinghamshire has been slung out, chucked into the bin labelled ‘chinz’ – leaving just the cool trendy moniker of ‘N’
What a coup by the marketeers. They say ‘N’ stands for sexy, young, vital and sophisticated. Well they would, wouldn’t they. They’ve just trousered a fee of 125 grand for the use of their creative juices. Northumbria, Northamptonshire and Norfolk are reported to be livid. They just wish they’d have thought of it first.
What do I think? Utter rubbish. It’s old fashioned and crude. It’s dated - in a Seventies Kojak, flared trousers sort of way. It’s bound to fail. Cynical council tax payers are already pillorying beleaguered jobsworths for wasting their cash.
Alfie has been doing a bit of creative thinking – in an attempt to calm tempers – and offer the good people of Nottinghamshire an alternative brand to the big ‘N’…..
Nottinghamshire – Nott too dull there then.