Tony, I didn’t know you cared…..

I got a touchy-feely email communiqué from the Rev’s disciples – ‘dark arts division’ at Labour Party HQ the other day. It asked me to help them make a better life for hard working families…. Looking at the Conference this week, it was easy to see that the Government front bench have had the new strap battered into them. They were shoving it in at every opportunity…

Hmmm. ‘Help us make a better life for hardworking families’ – that’ll be next year’s election mantra, then. Obviously, the New Labour spinneratti reckon this is a real winner – it’s cuddly, it’s two point four and it’s all-inclusive – (as long as you belong to a family?)…

You can just picture the scene in Labour HQ ‘think-tank corp’. Lots of middle aged men with balding pates, pony tails and open toed sandals: sucking pencils, mints and stomachs (in)….

Barry, the team leader outlines the requirement "Listen up people – let’s don the collective cerebral cap and think!. We need a strap for next year’s Gen’ Elec’…

"Tony wants something to take the Electorate’s mind off"….

"The War?" blurted Simon

"Don’t mention the bloody War! NewLab Directive 23769/d clearly states that ‘The War’ should never be mentioned unless accompanied by a clearly resolute, four-square attitude, a steely resolve, a change of underwear and a double set of crossed fingers"

"Anyway, back to the brief
It’s got to be snappy,
It’s got to push the right buttons,
It’s got to be aspirational,
It’s got to mean something to John & Joan Average - and their family,
It’s got to get them back on side – let them know we care
In short, It’s got to be a sure fire winnerooney!"

"So let’s think!"

"Hmmmm"

"Uhhhhhhh"

"I’ve got it" screams Jeremy.

"Back to basics!"….