Lord of the Rings….

Just got back from watching The Lord of the Rings – The Return of the King. ‘Epic’ is a word that comes to mind. ‘Sore’ and ‘Bum’ are two more words to add to the list.

It gives a whole new perspective to the concept of the space time continuum. Hawking himself would be bemused by the worm-hole that is this film.

It’s very, very, very, very long… and then some, and then some more. Lots and lots of it.

A real marketing opportunity has been missed though, – next to the foyer ice-cream and pop corn stalls, there really does need to be a little stall flogging ‘elastic stocking supports’ to avoid ‘deep vein thrombosis’ whilst watching the film…

Orcs by the ship load, without a brain cell between them. Gandalf, resplendent after his soapy suds makeover, mightily transformed from ‘old underpants grey’ into ‘The White’ (cower in terror folks!) Blimey, I can almost see Shane Ritchie trotting down the path to Gandalf Towers and issuing his ‘Daz’ doorstep challenge…..

When Gandalf was transformed in film 2 to ‘The White’ – I was expecting some real arse-kicking orc-mashing action from the magic man in film 3. Bit of a disappointment then when all the wizard seemed to do was wield his sword around a lot. He always seemed to be a bit hampered having to hold his mighty white staff whilst he’s swathing away. Oi Gandalf mate, ditch the magic staff that does bugger all – invest in an AK-47 instead.

The penny dropped…..

You know that stupifyingly banal advert for the new Toyota Avensis, the one that has 3 complete and utter arses and one decent chap all getting dressed in the changing room of a squash club. Arse number 1 says to arse audience "I’m being head-hunted you know….."

Bespectacled arse says to sweaty, slimey, non-trustworthy arse "I’ve increased my turnover 4 fold"…… Slimey guy retorts that he is being groomed for the board…..

They all troop out and stop aghast, gazing adoringly at decent bloke’s brand new Toyota Avensis…. "Anyone want a lift?" Grateful arses pile in – because they are all the most successful high-rollers that still catch the bus, obviously.

Slimey arse enquires to decent chap as to what he did for a living …. "What did you say you did?"

"I didn’t" … cue smug grin from decent chap and twisted, envious screwed up arses all round.

Well, I know what decent chap does for a living – it’s bleeding obvious innit?

Answer: Toyota Avensis salesman.